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Technology

Today, Smart Eye has one of the market's leading systems for advanced eyetracking.

Ever since the start in 1999, the objective has been to provide an eyetracking system that can handle several cameras, complex environments and any lighting conditions, including switching between sunlight and complete darkness. 

Using several cameras expands the space in which eyetracking can be used. In a situation where a person is in a fixed position, such as in front of a screen or in a car, one camera is usually sufficient. In a larger environment, such as a simulator, often several cameras are needed in order to cover a larger area.

Several cameras and larger systems increase the complexity and thereby the requirements of the algorithms and software in the system. Smart Eye has extensive experience with advanced systems and provides robust systems that can handle the most complex environments.

For more than ten years Smart Eye has provided advanced eyetracking systems to demanding industrial customers in the automotive industry and other sectors and, in the company's assessment, holds a world-leading position within advanced multi-camera systems.

Smart Eye invests continuously in the further development of its eyetracking technology. Considerable resources are also invested in product development within, first of all, the Automotive Solutions business area, but also within Research Instruments. Overall, 30 employees are engaged in research and development.

Smart Eye's technology is protected by several patents and the company has an active patent strategy to file patents for new innovations. Today, the company holds two eyetracking patents. Smart Eye filed eyetracking patent applications at an early stage and therefore holds a number of important patents in this area.

Eyetracking application areas

There are several consumer applications for which eyetracking can be used. Game applications and passenger vehicles are two areas that are close to a broader commercial breakthrough. 

Automotive industry

Eyetracking is used in the development of driver environments, but is also integrated in vehicles, to increase safety and allow for autonomous vehicles.

Research and science

For quite some time eyetracking has been used to study human behaviour within such areas as psychology, behavioural science, neuroscience, ophthalmology and learning.

Market surveys

Eyetracking is an effective way of studying how a person perceives an advertisement, product or store environment.

Communication aid

For the disabled, eyetracking is a means of interacting with the outside world, using a computer or communicating in general.

Industrial applications

There are a large number of industrial applications where eyetracking is used, such as medical technology, simulators, surveillance, security and military applications.

Computer games

Using eyetracking in computer games creates new integration methods, improving the user experience.

Computers in general

Eyetracking can replace the computer mouse, but can also be used as a supplement, to increase effectiveness and improve the user experience.