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Smart Eye launches new technology – say hi to the AI-X

Today, Smart Eye’s business area Research Instruments releases a pioneering product, the AI-X. Based on Smart Eye’s extensive experience within the automotive industry, the AI-X is a standardized, yet high performing eye tracker developed for commercial research.  

For over 20 years, Smart Eye has gathered experience from the automotive industry, combining a high performing solution in a cost-effective way. This knowledge is now packaged for the research field in the form of AI-X, perfectly suitable for various large studies with many subjects. The AI-X is the next generation of Smart Eye’s compact and accurate eye trackers, designed for screen-based eye tracking for commercial research within marketing, UX and media.


“The AI-X is filling a gap in the marketplace, even before the launch we have received orders in addition to great interest from several new and existing customers. My team has worked long and hard to develop this product to perfection, benefiting from our experience in automotive serial production and quality demands, resulting in a superior eye tracker for commercial and academic studies. With state-of-the-art technology, Smart Eye raises the bar in this market segment” says Solmaz Shahmehr, VP for Research Instruments.

As with all Smart Eye’s eye trackers, the AI-X footprint is small and portable, and with a plug-and-play installation, researchers can easily move the tracker between studies in and out of lab environments, turning it into a portable lab. The design enables researchers to switch between projects, screens and situations.

Founder and CEO, Martin Krantz, concludes:

“The eye tracker AI-X is an advanced piece of technology. I’m proud to say that our 20 years of experience, both within the automotive field but also in developing eye trackers, has brought us to this product launch where we are able to combine know-how from the research and automotive market segments into a high quality, yet remarkably smart and efficient eye tracker”.

Technical information:

  • Available with 60 Hz frame rate

  • Works on screens up to 24’’
  • Size: 268 x 13 x 32 mm (width, height, depth)
  • Weights 147 grams
  • Output data: gaze point, pupil diameter, time stamp

For more product information please visit

For more information
Martin Krantz, CEO Smart Eye AB
Phone: +46 70-329 26 98


About Smart Eye

Since 1999 Smart Eye has been engaged in development of artificial intelligence (AI) in the form of eye tracking technology that understands, supports and predicts a person’s intentions and actions. By carefully studying eye, facial and head movement, our technology can draw conclusions about a person’s awareness and mental state.
    Today our eye tracking technology is used in the next generation of cars and is helping the automotive industry take an important step towards safer and more environment-friendly transport solutions. In the research field, Smart Eye’s solutions are providing new opportunities in complicated and real situations and are paving the way for new insights in the aerospace, aviation and defence industries as well as in the fields of psychology, neuroscience, medicine and academic research.
    Smart Eye’s head offices are in Gothenburg, Sweden, and the company also has offices in Detroit, Michigan (USA), Tokyo (Japan) and Chongqing (China). In addition to these offices of its own, Smart Eye also has partners, retailers and distributors in several locations in Europe, the USA and APAC. Smart Eye’s solutions are used around the world by more than 700 partners and customers, leading research teams, brands and laboratories, including the US Air Force, NASA, BMW, Lockheed Martin, Audi, Boeing, Volvo and GM, to name a few. 

    Smart Eye’s business is organized in three business areas, Research Instruments, Automotive Solutions and Applied AI Systems (AIS). In Research Instruments, Smart Eye provides advanced eye tracking systems for measuring and analyzing human behavior. In Automotive Solutions, the company provides eye tracking software for integration in vehicles. In AIS, Smart Eye provides both software and hardware for eye tracking integration in vehicles, specifically designed for retrofit for public transportation and commercial vehicles.
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Smart Eye is listed on Nasdaq First North Growth Market. Erik Penser is Certified Adviser and can be reached at +46-8-463 8000 or